How to Add CTA Buttons in WordPress

Want your visitors to take action? Whether it’s signing up, buying a product, or reading more, Call-to-Action (CTA) buttons help guide users toward those goals. In this guide, I’ll show you how to add beautiful and effective CTA buttons in WordPress — no coding needed.

CTA buttons usually push users to take specific actions, like making a purchase, subscribing, or exploring more details. In this post, I’ll walk you through the process of adding eye-catching and effective CTA buttons to your WordPress site, even if you have like zero coding knowledge.

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But first, let’s take an extra minute to know a little more about CTA buttons.

What Is A Call-To-Action Button?

A Call-to-Action (CTA) button is a clickable button that prompts users to take a specific action, such as “Buy Now,” “Subscribe,” or “Learn More.” These buttons are essential for boosting engagement and conversions on websites, especially on landing pages and blog posts.

Here’s an example:

There are many types of CTA buttons. Like, Sign Up, Download Now, Visit Now, Buy Now, Join Now, Learn More, Subscribe, Add to Cart, etc.

Now, about adding them to your posts.

Adding Simple CTA Buttons Using the Default Editor

The default ‘Button’ block in the WordPress block editor lets you add CTA buttons in your WordPress posts/pages. Let’s see how we can do it.

Step 1: Open the Post or Page

At first, go to the post or page where you want to add the cta buttons.

Step 2: Insert the Buttons Block

Now click on the (+) sign, search for the ‘Buttons’ block, and insert it.

Step 3: Add the Button Text

Then, on that button, add any text you want, like ‘Download Now’, ‘Sign Up’, etc.

Step 4: Add a URL to the Button

Click the link icon in the button toolbar to insert links.

Step 5: Customize the Button

From the block options on the left, you can easily change the button styles, text, and background colors, dimensions, and other stuff.

If you’re using the default WordPress block editor, that’s pretty much it.

Adding Beautiful CTA Buttons With Ultimate Blocks

You already know how to add buttons using the built-in WordPress block. Then again, if you want to make your call-to-action buttons look nicer and highly functional, the Gutenberg Blocks plugin called ‘Ultimate Blocks’ is a much better option. By integrating more blocks like button, image slider, call to action, click to tweet, social share, styled list, and more, Ultimate Blocks expands the functionality of the WordPress block editor even more.

Let me show you how to add a call-to-action button using the Ultimate Blocks ‘Button’ block.

Step 1: Install the Ultimate Blocks Plugin

First of all, go get the plugin. To do so, we need to go to the WordPress Dashboard. Then we will go to Plugins and then Add New. Now search for Ultimate Blocks, click on install now, and then activate it.

Step 2: Go to the Post/Page & Insert the Button (Improved) Block

Then go to the post/page where you want to add the call-to-action block. Then, click on (+) and search for the ‘Button (Improved)’ block.

Step 3: Add Text & URL to the Button

Once the button is inserted, click it to edit the text.

To add a link, click on the link icon from the button toolbar.

Click on the (+) icon next to the button to add more buttons.

Step 4: Customize the Button

You can change the button size, width, link settings, style, icon, color, color on hover, and more on the left-hand side of the page.

Step 5: Use the ‘Call To Action’ Block (Optional)

On top of that, Ultimate Blocks has a dedicated ‘Call To Action’ block that lets you add call-to-action buttons like this –

Adding CTA Buttons as Notification Bars, Popups & Slide-ins with ConvertForce

So far, we’ve covered adding CTA buttons inside your posts and pages. But some of the highest-converting CTAs don’t live inside content at all — they appear as notification bars, popups, and slide-ins that follow visitors across your entire site.

This is where ConvertForce comes in. It’s a WordPress plugin built specifically for these kinds of site-wide CTA campaigns. In this section, we’ll walk through setting up a Notification Bar — but the steps are nearly identical for Popups and Slide-ins too.

Step 1: Install ConvertForce

From your WordPress dashboard, go to Plugins → Add New, search for ConvertForce, install, and activate it.

Step 2: Create a New Campaign

Go to ConvertForce → click on ‘New Campaign’.

Give your campaign a name and select Notification Bar as the campaign type. (For the sake of this tutorial, we are choosing the ‘Notification Bar’ type. The process is same of other types (Lightbox and Slide-in) as well)

Step 3: Choose a Pattern with a CTA Button

ConvertForce offers ready-made patterns. Choose a bar that has a CTA button. If you want, you can also design the bar from the scratch.

Step 4: Customize & Style the Bar

In the campaign builder, add your message text and insert a button element. Set the button label — something like “Get 20% Off” or “Download Free Guide” — and the destination URL.

Customize the background color, text color, and button style to match your brand. For the Notification Bar, you can also choose whether it appears at the top or bottom of the page.

Step 5: Set Display Rules & Publish

Under the Campaign tab, you can set the display conditions, triggers, and behavior of the bar. Hit Publish and your CTA goes live.

The big advantage of ConvertForce over placing buttons inside individual posts is that you can deploy a CTA across your entire site — or target it to specific pages — from one place. No need to edit posts one by one every time you run a promotion or push a new offer.

Conclusion

There you have it! Since you have plenty of options for customizing your CTA buttons, try out different button styles, colors, and positions to see what works best for your website and audience.

You can effectively engage your visitors and lead them toward the desired actions by following the easy steps given in this how-to guide. Hope this was helpful.