How to Add CTA Buttons in WordPress

At this point, we have to agree that creating an engaging website is important for bringing in and keeping visitors. And including well-designed Call-to-Action (CTA) buttons is one effective technique to boost user interaction and prompt desired actions.

CTA buttons usually push users to take specific actions, like making a purchase, subscribing, or exploring more details. In this post, I’ll walk you through the process of adding eye-catching and effective CTA buttons to your WordPress site, even if you have like zero coding knowledge.

But first, let’s take an extra minute to know a little more about CTA buttons.

What Is A Call-To-Action Button?

Call-to-action (CTA) buttons are the buttons you use on your website and landing pages to direct viewers to your desired conversion. It’s a component of the landing page that the user must click to take the action you want.

Here’s an example:

There are many types of CTA buttons. Like, Sign Up, Download Now, Visit Now, Buy Now, Join Now, Learn More, Subscribe, Add to Cart, etc.

Now, about adding them to your posts–

Adding Simple Call-To-Action Buttons Using Default Editor

The default ‘Button’ block in the WordPress block editor lets you add CTA buttons in your WordPress posts/pages. Let’s see how we can do it.

Go to the post/page where you want to add the button first. Then, click on the (+) sign, search for the ‘Buttons’ block, and insert it.

Then, on that button, add any text you want, like ‘Download Now’, ‘Sign Up’, etc.

You can add as many buttons as you like by clicking the (+) icon next to the button.

Click the link icon in the button toolbar to insert links.

From the block options on the left, you can easily change the button styles, text and background colors, dimensions, and other stuff. 

If you’re using the default WordPress block editor, that’s pretty much it.

Adding Beautiful Call-To-Action Buttons Using ‘Ultimate Blocks’ Plugin

You already know how to add buttons using the built-in WordPress block. Then again, if you want to make your call-to-action buttons look nicer and highly functional, the Gutenberg Blocks plugin called ‘Ultimate Blocks’ is a much better option. By integrating more blocks like button, image slider, call to action, click to tweet, social share, styled list, and more, Ultimate Blocks expands the functionality of the WordPress block editor even more.

Let me show you how to add a call-to-action button using the Ultimate Blocks ‘Button’ block.

Firstly, you need to get the plugin. Go to your Dashboard > Plugins (1) > Add New (2), search for ‘Ultimate Blocks’ (3), and click ‘Install Now’ (4).

Then go to the post/page where you want to add the call-to-action block. Then, click on (+) and search for the ‘Button (Improved)’ block.

Once the button is inserted, click it to edit the text.

To add a link, click on the link icon from the button toolbar.

Click on the (+) icon next to the button to add more buttons.

You can change the button size, width, link settings, style, icon, color, color on hover, and more on the left-hand side of the page. 

On top of that, Ultimate Blocks has a dedicated ‘Call To Action’ block that lets you add call-to-action buttons like this –

More Call-To-Action Buttons WordPress Plugins

Besides Ultimate Blocks, you can also consider using dedicated button plugins. Here are some of the popular ones. 

  • MaxButtons: MaxButtons has lots of options for customizing buttons. It has many amazing button packs. Also, it’s compatible with popular page builders.
  • Buttons X: You will find tons of button variations in Buttons X, plus some amazing features like tooltips, animations, dropdowns, etc.
  • Forget About Shortcode Buttons: This button plugin is the best pick if you’re using the Classic Editor. This allows you to add stylish buttons without a single code.


There you have it! Since you have plenty of options for customizing your CTA buttons, try out different button styles, colors, and positions to see what works best for your website and audience. 

You can effectively engage your visitors and lead them toward the desired actions by following the easy steps given in this how-to guide. Hope this was helpful.

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